The number one goal of a business is to make money. If it is to survive and prosper then a product must be good value and generate new customers to sustain itself and its company. A recent Mashable article showcased a great trend which, as a marketing professional I would recommend to a company in order to increase revenue and sales. They are Targeted, Geo-Mobile Coupons. The personal and targeted nature of these marketing offers from a business take a new frontier, social media, and use it to expand a customer base of a business. Brand parity is achieved through social media with both the brand name as well as the value offer.  Let us look at this emerging social media trend in detail.

 

Groupon, Living Social, and the rest of the email deals give you little cause to stop and buy. More often than not these email offerings are little more than common spam in your email now.  In 2009 Dennis Crowley and Naveen Selvadurai decided to take the coupon out of the email. They use your mobile device to check in and get discounts. The GPS function of the mobile device on a foursquare member will give them instant discounts which are relevent to what they seek to buy and local to them. No more one way communication and no more email spam to any email which signed up.

 

The trend of this specific and geographically targeted mobile discount is smart, personal, and environmentally friendly. Any company with a mobile app should take advantage of the GPS ability in a mobile device and target a new customer the same way. Jeep owners in Maine should be able to get service deals at Jeep dealers in their areas. Comcast customers in Philadelphia PA should be able to get three pay per view movies for twelve dollars in a weekend. All of these offers are specific to what the mobile phone knows are the consumers needs as well as where they live. The mobile aspect of the offers saves on paper coupons and does not allow for passive email spam. It achieves the number one goal of any brand. To add customers and generate revenue.  As applications go more mobile and mobile data is the norm, it is vital that these specific mobile targeted coupons become the norm over the old spam email. Customers will appreciate them and use them and the company will prosper for its diligence and forward thought. Ty Ray

 

 

 

Reference

 

 

Snow, Shane (2012) 8 Hot Media Trends You Need to Know. Retrieved July 7th, 2012.

http://mashable.com/2012/04/19/hot-media-trends/

 

Armano, David (2012) Six Social Media Trends for 2012. Retrieved July 10th, 2012 from http://blogs.hbr.org/cs/2011/12/six_social_media_trends_for_20.html

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