I found a recent Mashable article which takes a close look at search engine optimization.  It is important to note that old links, link buying, as well as link volumes have been ways to rise up in search engine results in days gone by. (Snow 2011). Social media surely affects search engine optimization, says both Bing and Google. Both search engines admit that the measured search engine results are affected in a positive way  by many social signals. These include Twitter tweets, Facebook Likes, as well as +1s.

    With social media, the search engine information comes from common users. Social media allows people to share information in an engaged way, and in real time to others.  Danny Sullivan, Editor-in-chief of Search Engine Land, said in a recent interview. “Social media allows for people to provide more trusted signals.”(Snow 2011)

   So in the early days of Digg Excite and Webcrawler, users voted on what content became the top priority within its search engine application. As spammers try to mask themselves as useful results, user rated content allows for the legitimately usable links to shine through the clutter. Taking user generated social data into account when serving search engine results can only help promote useful links.

Ty Ray

Reference

Snow, Shane (2011). How Social Media Affects Content Relevance in Search. Retrieved on August 7th 2012 from http://mashable.com/2011/09/09/seo-social-media/.

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